Click to WhatsApp Ads: How to Setup and Run on Instagram and Facebook?
Table of Contents
- Introduction
- What are WhatsApp Ads?
- What are the Benefits Of WhatsApp Ads?
- Why Choose WhatsApp Ads?
- How to Create and Setup Click to WhatsApp Ads?
- How to Set Up Click to WhatsApp Ads in Facebook Ads Manager?
- Conclusion
- Frequently Asked Questions
Introduction
In today’s world it is very very important to understand the power of whatsApp. According to June 2024, The users of WhatsApp were about 2.96 billion unique mobile users worldwide. This shows an outstanding increase from January 2020, when there were about 1.81 billion users. The users continued growing, potentially reaching 3.5 billion by 2025. and whatsApp offers a unique platform to join and engage with your customers directly.
By Click to WhatsApp Ads you can drive traffic from Instagram and Facebook to your WhatsApp account, nurture them and convert them into your loyal customers.
This blog is going to guide you in very easy steps on how you can set up and run your click to WhatsApp Ads. However you are looking for leads, customer support or social media engagement these ads will help you to achieve your goals. Get ready and step into the world of WhatsApp advertising without any trouble! 🚀
What are WhatsApp Ads?
WhatsApp Ads are those ads which are shown in Facebook and Instagram and redirect you to your WhatsApp business account. Now, the conversation that should happen on Instagram or Facebook will happen on WhatsApp about your business!
Now, when users see your ad on Instagram or Facebook (in reels, stories, or feed) and click on it, they won’t go to a long process or landing page. Instead, they will come directly to WhatsApp and start a conversation instantly. Sounds great, right?
This is the benefit of Click to WhatsApp Ads! ✅ Users won’t face any problems or go through a long process. It’s super easy — no need to fill out forms or struggle. With just one click, users directly start a chat where businesses can answer their questions.
What are the Benefits Of WhatsApp Ads?
What makes WhatsApp Ads the best? Let’s see some benefits!
Increased interaction: When we talk about WhatsApp Ads, the biggest benefit is that it gets more interaction than others. This happens because it is quit easy for users to use.
Global Reach: If we talk about WhatsApp there are billions of users, we can reach a wide audience easily with WhatsApp Ads.
Conversion Rates are Higher: The Public who are interested in your product or service have a more chance of buying it. WhatsApp Ads target the right audience, and when your ad shows to the right audience then chances go higher for purchasing a product or service.
Build Trust: When users chat on WhatsApp, they feel connected to you. This builds trust, and they believe that your business is reliable for a deal.
Face to Face Communication: With Click to WhatsApp Ads, users connect to WhatsApp in just one click and can directly chat about the business.
Why Choose WhatsApp Ads?
There are 549.9 million WhatsApp users in India. A huge audience is active on WhatsApp so this can be good for business owners to run Facebook ads to click to WhatsApp ads for your goods and services!
Talking about Click to WhatsApp Ads, it is important to know they cost less per lead than other ads. WhatsApp Ads are much more affordable compared to any other ad platforms.
It helps in Instant Lead Generation! Users can chat directly without any problem. There is no long process, so they don’t feel any trouble.
With Click to WhatsApp Ads, you can be available 24/7! You just need automation so users get an instant reply, and you don’t miss any leads. You can use chatbots to reply automatically.
You can send Personalized Messages to users! This means you can share customized offers, explain your product or service, and show how it is better and more affordable than competitors.
Since WhatsApp is already familiar to most users, chatting feels easy and natural. Businesses can respond instantly, making communication smooth and efficient. This experience not only keeps users happy but also increases the chances of higher engagement and more conversions.
One more benefit of WhatsApp Ads is that it has Multi-Device Support. This means you can manage chats easily from both desktop and mobile anytime, anywhere.
By running WhatsApp Ads you can retarget users who click to your ad but did not show any interest. You can offer them discounts, gifts, or lower prices to make them purchase. This will help you in selling your product and services.
If you are running WhatsApp Ads you can build better relationships with users because direct chat can create long term trust.
WhatsApp Ads work for all businesses, whether small or big. Anyone can use it! It’s not necessary to have a big business or a famous brand name to start.
How to Create and Setup Click to WhatsApp Ads?
If you are running Click to WhatsApp Ads by Facebook Ads Manager, you need to setup properly. This will be very helpful to get more leads and better results.
- Create a Facebook Page
Remember, before running Facebook Ads, you must create a Facebook Page. Without a page, your ad will not run. So, make sure to create it first before starting ads.
Step 1: Go to Facebook and login Facebook.com
Step 2: From the left-side menu click on Pages
Step 3: Now click “Create New Page”
Step 4:
- Enter Page Name (Example, “XYZ Clothing”)
- Select a Category (Example, Clothing Brand, Service, Business)
- Write a description about your business
Step 5: Upload your profile picture & cover photo
Step 6: Add your contact details & website link (if available)
Step 7: Click on Create Page and after that,
Step 8: Customize your Page by yourself — Set a username, add a button (like “Call Now”)
Step 9: Link your page to Facebook Ads Manager, if you want to run Facebook Ads
Step 10: Your Facebook Page is ready! Now you can start posting content, video, images, or others and run ads.
11. Create a WhatsApp Business Account
You cannot do WhatsApp advertising with a normal WhatsApp number. You need a WhatsApp Business Account, which you can get using the WhatsApp Business App or WhatsApp Business API.
12. Add Your WhatsApp Business Number To Your Facebook Page
You need to connect your WhatsApp Business Account to your Facebook Page. This is a mandatory step. You can do this from your Facebook Page settings or through Facebook Ads Manager. And you should connect your Instagram account to your Facebook Page too.
1 Open your Facebook Business Page.
2 Click on Settings.
3 On the left side, click WhatsApp.
4 Select your country code.
5 Enter your WhatsApp number and click Send Code.
6 Enter the OTP code and click Confirm.
How to Set Up Click to WhatsApp Ads in Facebook Ads Manager?
Here is the step by step guide to run a Facebook Ads for Lead Generation!
- Go to Facebook Ads Manager and Click on ‘Create’.
- Select the campaign goal as “Leads” Add a name to your campaign, ad group, and ad set. it is important to see the benefits of Leads Ad “Collect Leads for your business or brand”
Good for:
Instant Forms
Messenger and Instagram
Conversions
Calls
Click continue and choose campaign setup
Create your leads campaign using a tailored and streamlined setup, or manually build your campaign. Suggestions may vary based on your recent ad account activity. This will be shown when you create any ad.
It will show you 2 options
1 Tailored leads campaign
2 Manual leads campaign
Tailored leads campaign means, Create your campaign in fewer steps using the tailored leads campaign. It’s present with built in best practice to help you get more leads at the best value.
Manual leads campaign means, Create a leads campaign from scratch for finer control over all settings.
- After choosing ‘Leads’ as the objective, you can set a daily or lifetime budget for your ad campaign. Here, bid strategy comes into play. You can use it in your ads, but it is optional. If you want to learn more about it Visit — Facebook Ads Documentation
- At the ad group level, If your ad is related to a special ad category, then select it. If not, then do not select it.
- Now, you will see the AB/test option. This helps to check which ad is performing well and which one needs improvement. By testing, you can find the best audience, choose the most effective ad design, and reduce ad costs while getting better results. It is an important step that helps make your ads more successful.
Campaign level is completed.
Now coming to the Ad Group by Clicking Next
- At the ad group level, choose WhatsApp as the messaging app to run Click-to-WhatsApp Ads on Facebook. After that, select your Facebook Page and WhatsApp Business number.
- Now, you can schedule your ad and target the reliable audience for you based on demographics, interests, and behavior in targeting options. You can also choose age, location, and gender for your audience.
- Manage and Edit Ad placement on Instagram and Facebook.
- Now click to next after setting up ad placement.
- Now you will move to the final step called Ad set level, Where you will set up your designs.
- select your Facebook & Instagram pages for which you want to run WhatsApp Ads.
- Now, you need to choose your ad creative for the ads. You can upload an image, video, or carousel. If your creative is already uploaded on Facebook or Instagram, you can select it directly from there.
- Once you’ve completed it’s time to review placements & preview the ad.
- If you want, you can choose up to 5 main headings for your Click-to-WhatsApp ad.
- You can make a heading like “Chat With Us”.
- Add description of your ad.
- Add a call to action for your whatsapp ad.
- After you finish all the settings, wait for a little while so that everything gets saved.
- Finally, you can publish it.
Your ad will go for review, and once Facebook checks it, it will be automatically published.
Conclusion
Now you know how to create Click to WhatsApp Ads and what are the things to keep in mind. This blog has shown you the right way to run WhatsApp ads. With this blog, you can get quality leads and grow your business. Just make sure your ad creatives are simple and easy to understand so that everyone can relate to them. This will help to connect you with your audience and catch their attention.
Frequently Asked Questions
What are WhatsApp Ads all about?
WhatsApp Ads are those ads which are created on Facebook and Instagram shown to a reliable audience and they click on it and redirect to WhatsApp. Start chatting about your business and what users actually want.
How do I monitor the results of my WhatsApp ad?
You can monitor your ad by Facebook Ads manager. There is the matrix that you can see and understand how much benefits your ad is going to give you.
Can I choose the audience I want to target?
Yes! As I told you above that you can target an audience based on Interest, Demographic, & Behaviour this option will show you at ad group level name is “Detailed Targeting”.
Is WhatsApp advertising costly?
According to other ad platforms, whatsapp advertising seems like a cost-effective advertising solution. But it is also depending on your target audience duration of your ad campaign and bidding strategy.
Are there any limits to running WhatsApp ads?
No! There are no limits to run whatsapp ads, you can create multiple ads and target different types of audience for your ad.
Can there be any problems or errors while running Click to WhatsApp ads?
Yes! But Facebook provides complete support for that if you face any problem while running your ads you can access help center of Facebook also you can join communities you will get to know some best practice and tips related to your ad and it can be the solution of your problem.
Is it important to understand Facebook’s guidelines before running Click to WhatsApp ads?
Yes, it is very important to understand Facebook’s guidelines before running any ad. If you don’t read the rules of Facebook guidelines you will make mistakes while creating your ad you might miss following the rules your ad may get rejected or your account can be restricted.
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