WhatsApp OTP: The Easy Way of Authentication

Have you ever received an SMS with a one-time password (OTP) to verify a transaction or log in? It’s been a common practice of receiving OTPs through SMS, but did you know that despite being widespread, SMS OTPs aren't that safe? There have been cases of receiving fraudulent SMS messages to users, which resulted in the loss of their personal data and money. For client’s data security, a lot of companies are now sending encrypted OTPs via WhatsApp.

WhatsApp, having more than 2 billion users worldwide, increases customer trust while taking care of cyber security. OTP verification is simple for brands to incorporate into their processes for account registration, recovery, or validation procedures, ensuring a secure communications and seamless experience.

Using WhatsApp for OTPs enables companies to build enduring bonds with consumers. Are you prepared to discover more about this safe solution? Let's get started!

How do I send an OTP on WhatsApp?

The WhatsApp One-Time Password (OTP) system uses the messaging app to send a temporary code (OTP) to a user's registered WhatsApp number.

The user needs to enter the code to verify their identity and proceed with transactions, sign up, or logins. This method uses the app’s security and popularity to provide a simple and secure way to authenticate.

Benefits of sending OTP on WhatsApp

1. Easily Deliverable

There are problems with SMS OTPs related to deliverability, legitimacy, international coverage, etc. WhatsApp assures to offer better deliverability as it is used all over the world and has a greater chance to enhance customer satisfaction.

2. Precise delivery and read status confirmation

Unlike SMS, WhatsApp OTP gives you precise delivery and read status. You can see when the message is delivered and read by your recipients. Additionally, it gives higher security through end-to-end encryption, ensuring that sensitive information remains safe during the authentication process.

3. Build brand trust through verification

WhatsApp allows verified business accounts with a verification badge (green tick), helping customers recognize legitimate messages. This verification enhances trust since ensuring customers are more likely to respond quickly and positively to OTPs.

You can secure a green tick on WhatsApp with the help of Anantya.ai, making your brand more authentic and increasing trust and reliability among your clients.

4. Global reach and high engagement

With two billion users of WhatsApp, it is widely used for messaging, has the largest number of users making it the most popular app across the globe, compared to any other messaging platform.

This indicates that most of your consumers are already using the app, making it simpler to communicate with them. Customers also choose WhatsApp for secure transactions, adding credibility to your communication.

5. Easy link verification

Some users find it challenging to copy and paste OTPs and may find the user interface tricky or difficult to use. WhatsApp’s user interface is already known and comfortable to your clients and for added ease, users can verify by clicking a link instead of copying and pasting OTPs. This user-friendly option, enabled by WhatsApp Business API, provides an excellent user experience.

6. Data Insights

A significant advantage of WhatsApp OTP over SMS is the ability to see whether or not your user has viewed the message you sent, providing valuable feedback on communication effectiveness.

7. Enhanced credibility and Trust

SMS messages often lack credibility, as users can’t always verify the sender’s authenticity. Even though your company name may include a sender ID, in this world of cyber frauds and scams, it is still not entirely reliable.

With WhatsApp, on the other hand, only verified businesses can send OTPs, assuring users that important information comes from a reliable source.

Why choose Anantya.ai

Anantya.ai helps you implement WhatsApp OTP for secure, seamless user interactions. Our solutions ensure higher trust and brand authority, plus advanced options like green verification tick to enhance your customer confidence.

Conclusion

Sending an OTP using WhatsApp is a modern and effective technique to secure communication with your consumers.

You've learned how to use the WhatsApp API to transmit OTPs with ease, thanks to this guide.

With end-to-end encryption, WhatsApp OTPs increase security, while automation guarantees dependable and quick delivery. Using WhatsApp's platform to transmit an OTP adds a user-friendly element to your security toolkit.

Keep in mind that using WhatsApp to send an OTP is a simple feature though, but is very beneficial and combining the use with improved security is the cherry on top.

Choose Anantya.ai for your WhatsApp OTP journey. Contact us for a free demo to see how our solutions can benefit your business.

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